Tuesday, April 8, 2014

IDIA Readings 4/8

Smashing Magazine Articles - Storytelling

These articles really spoke to me. Just today, I was working on a creative brief for our next television commercial and was trying to convey our audience's mindset under new circumstances for our product. I struggled to put it on paper. I don't know why I never made the connection before, but storytelling seems like the easiest way to communicate something like that for ANY design. To the writer's point, it brings the conversation to a level in which all stakeholders can understand. It also puts an emotional spin on the information – which is so important in direct response television.

More importantly, seeing the complex group of contributors that come into play when developing user experiences digitally, I see why a story can help get the project off the ground quicker. You spend less time explaining acronyms and jargon, and more time connecting with the user and making decision within your area of expertise based on that knowledge. I'd say it's a clear cut way to get to informed decisions for all parties. And that seems to be a recipe for success in the end.

Tuesday, April 1, 2014

IDIA Readings 4/1

Saffer 7

It's hard for me to even think about adaptive design considering I'm still so new to interaction design overall. The amount of work that goes into a simple mobile app is enough to make my eyes cross, so the idea of foreseeing how adaptation could strengthen its usage is a bit mind boggling. On the other hand, maybe it's a "work smart not hard" idea, and by allowing your design to adapt, you actually make LESS decisions then when designing the supposed "
dumb" apps we use today. It's amazing how far we've come in just a decade, and astonishing to think that the rate of improvement in data, storage, and design is only going to exponentially grow faster as each day/month/year passes. Adaptation design seems to be the next important factor in getting ahead of the design curve and developing for future success with an interactive product. I can see now why there are certain apps that really speak to me, and others that don't. It's the interaction and adaptation design that best fits me and my habits that keeps me coming back to use them.