Show & Tell 10-02-10

Concept: Channel a Famous Artist's Work


Clever. Take Salvador Dali's melted clocks and revive it in your next advertising campaign. And what could be a better combination than a steamy day on the court. Congratulations Perrier, you officially made tennis interesting for me.  

 

Ad Placement

One of the most important steps in advertising is not design, color, or images, but placement. You wouldn't put an ad for cigarettes next to an ad for lung cancer awareness, or would you? Placement of your ad is important in sending the right message. Here are a few that missed the mark:

 

 

Fontstruct

If you've never visited http://fontstruct.com/, you are in for a real treat. Not that it's easy, but with the right determination and thought you can design your OWN font. I've tried it, and although I was not as successful as I'd hoped, I'm intrigued to try again. Here are a few of the letters I created. My letters are interesting, but don't necessarily feel like a family. I guess that's the hard part trying to have an element that ties the font together as a group.

Show & Tell 9-25-10

Definition: 


I hear what you are saying...but it's so much clearer when I see it.


Milk chocolate is solid chocolate made with milk in the form of milk powder, liquid milk, or condensed milk (invented by Henri Nestle in the 1800s) added. (Thank you Wikipedia)

Busy season blues

I work in advertising and marketing for a health insurance company. I mostly love it, although there is a certain time of year that swallows me hole...the dreaded busy enrollment season. I'm thankful that the days go fast, but wish I had more time to spend on my designs and with my designers. Sadly, what suffers here is the work. Cranking out designs and layouts one after another leads to monotony. Each season I look back and think about all the things I should have or could have done, if I only had the time. I guess the good news is that after busy season comes slow season. It's then that I get to explore and have fun with designing again. And I'm missing that season very much right now as I try to balance my workload and creativity at the same time. Wish me luck!

Portfolios worth looking at...

I came across Jose Ciceraro's Portfolio and thought it was worth posting about. He's got amazing talent with Photoshop. His layering technique is flawless as seen in some of his print designs. Not only are his designs worth viewing, but his site is well designed too. Maybe when my web skills are better, I can work on having something as accessible and good-looking as this. Here's my favorite print piece off his site:

Show & Tell 9-18-10

FOOD: Good writing & Bad photography

These things don't go together, but represent each category well. Not sure who thought this picture would make me want to cook the recipe...on the other hand, the article does inspire me to experiment with wine and cooking. I truly sympathize with my husband, as he will be my guinea pig.

        

Sharpie World

Sharpies are my favorite. I always have them handy. The can write on ANYTHING. Unfortunately, it seems as though I haven't gotten creative enough with them. Who knew there was a whole site dedicated to Sharpie artwork. These artists have really gone out of their way to show the true essence of a Sharpie. Spend some time looking through the gallery (http://showcase.sharpieuncapped.com/pages/showgallery?p=landing), or maybe even upload your latest Sharpie work. Get inspired!

according to the internet...

According to dictionary.com, there are 21 definitions of the word "play"...and that's just in the noun category. My favorite at the moment is number 18. 


play – noun#18:  freedom of movement within a space, as of a part of a mechanism.


I like this definition because it's how I feel when I look at print design. What may seem static to most viewers, is not so from my point of view. I think movement within a print design is all about how the elements work together on the page, and when done well, makes the final project a masterpiece, even if only to the creator.  


So I say, "Experiment with play." Something wonderful will come of it.