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Friday, December 3, 2010

According to the internet...


play – noun#4:  fun or jest, as opposed to seriousness: I said it merely in play.

As I post this month's definition of "play," I think about what it means to me. The great thing about design is that it can be just that – fun or jest. Yes, it's true that while at work, my boss may not appreciate my bastardizing of the logo in fun. However, great ideas that work in the business sense can be built from this sort of play with design. Try an absurd color. Make a crazy lopsided shape. Layer 15 things on top of each other. We all know that play is how you get to mockups, and mockups can get you to "that's exactly what I was looking for." A phrase all designer love to hear.

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