pages

Tuesday, November 16, 2010

When B&W is better

I used to have a boss that said, "It's printing in full color, so USE full color." I never understood this. Why does maximum color always work? Will more color sell the product more? Will it gain more attention? I think not. My current job uses a campaign with only B&W images, which I love. We can still add color, but it's purposeful and challenging. I disagree that color is always better, and so I've found some ads to post as a tribute to the B&W movement. Enjoy.



No comments:

Post a Comment